TIPA Awards 2024: TAMRON Lenses Recognized with Two Honors
The TIPA Awards 2024 TAMRON recognition highlights two TAMRON lenses for their combination of optical performance, versatility, compact design, and advanced technology. The 17-50mm F/4 Di III VXD (Model A068) received the BEST WIDE ANGLE ZOOM LENS award, while the 70-180mm F/2.8 Di III VC VXD G2 (Model A065) was named BEST TELEPHOTO ZOOM LENS.
These two awards add to TAMRON’s long history of recognition from the Technical Image Press Association (TIPA). With the latest honors, TAMRON reached 11 consecutive years of TIPA Award recognition.
TIPA Awards 2024 TAMRON Lenses
The TIPA Awards recognize outstanding products in the photography and imaging industry. TIPA members evaluate cameras, lenses, accessories, and other imaging products across a range of categories.
For the 2024 awards, two TAMRON lenses were recognized for their distinct strengths.
The 17-50mm F/4 Di III VXD was selected as the BEST WIDE ANGLE ZOOM LENS, highlighting its compact design, versatile focal range, constant F4 aperture, and suitability for both photography and video.
The 70-180mm F/2.8 Di III VC VXD G2 received the BEST TELEPHOTO ZOOM LENS award. Its constant F2.8 aperture, compact design, fast autofocus, image stabilization, and close-focusing capability make it a versatile telephoto option.
Together, these lenses provide complementary solutions for photographers who need wide-angle flexibility or telephoto reach.
TAMRON 17-50mm F/4 Wins Best Wide Angle Zoom Lens
The TAMRON 17-50mm F/4 received the TIPA Award for BEST WIDE ANGLE ZOOM LENS.
Its full product name is the 17-50mm F/4 Di III VXD (Model A068). Designed for full-frame Sony E-mount mirrorless cameras, the lens covers an ultra-wide-angle to standard zoom range.
The combination of a 17mm wide-angle perspective and a 50mm standard focal length makes the lens useful for many types of photography.
17-50mm F/4 Di III VXD TIPA Recognition
The 17-50mm F/4 Di III VXD TIPA recognition reflects the lens’s combination of portability and versatility.
At 17mm, photographers can capture expansive landscapes, architecture, interiors, and travel scenes. Moving toward 50mm provides a more natural perspective for everyday photography, street photography, and environmental portraits.
Having these focal lengths available in one lens allows photographers to change their composition without changing lenses.
Compact Design for Travel Photography
The lens weighs approximately 460g, making it easy to carry throughout the day.
Its compact size is particularly useful for travel photographers who want wide-angle coverage without adding significant weight to their camera bag.
The lens also features a constant F4 maximum aperture, providing consistent exposure throughout the zoom range.
This makes it possible to maintain a consistent aperture when changing focal lengths, which is particularly useful for video recording.
Fast Autofocus and Video Performance
The 17-50mm F/4 uses TAMRON’s VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism for fast and precise autofocus.
Its internal zoom design keeps the lens barrel from extending while zooming. This can be useful when working with gimbals and other video accessories.
The lens also supports TAMRON Lens Utility, allowing users to customize selected lens functions and perform firmware updates.
TAMRON 70-180mm F/2.8 G2 Wins Best Telephoto Zoom Lens
The TAMRON 70-180mm F/2.8 G2 received the TIPA Award for BEST TELEPHOTO ZOOM LENS.
Its full product name is the 70-180mm F/2.8 Di III VC VXD G2 (Model A065). Designed for full-frame mirrorless cameras, the lens combines a constant F2.8 aperture with a compact and lightweight design.
The 70-180mm focal range is useful for portraits, events, sports, travel, and other subjects where additional telephoto reach is needed.
70-180mm F/2.8 Di III VC VXD G2 TIPA Recognition
The 70-180mm F/2.8 Di III VC VXD G2 TIPA recognition highlights the lens’s balance between telephoto performance and portability.
At 70mm, photographers can create portraits and everyday images with a relatively wide telephoto perspective. Zooming toward 180mm provides greater subject isolation and additional reach.
The constant F2.8 maximum aperture also gives photographers greater control over depth of field. This can be especially useful for portraits and other subjects where a softly blurred background is desirable.
Constant F2.8 Aperture
A constant F2.8 maximum aperture allows photographers to maintain the same maximum aperture throughout the zoom range.
This provides flexibility when shooting in changing lighting conditions. It also allows photographers to achieve shallow depth of field and separate subjects from their backgrounds.
The fast aperture makes the lens particularly useful for portraits, events, indoor photography, and other situations where photographers need to gather more light.
VXD Autofocus and VC Image Stabilization
The lens uses TAMRON’s VXD linear motor focus mechanism for fast and precise autofocus.
It supports advanced autofocus features available on compatible camera systems, including Eye AF and other subject-detection functions.
The lens also incorporates VC (Vibration Compensation) image stabilization. VC helps reduce the effects of camera shake when shooting handheld, especially when using longer focal lengths.
The combination of VXD autofocus and VC stabilization provides photographers with greater flexibility when shooting moving subjects or working in challenging conditions.
Close-Focusing Capability
The 70-180mm F/2.8 G2 also provides useful close-focusing performance.
At the 70mm end, the lens can focus very close to subjects, allowing photographers to create detailed images and tighter compositions.
This additional capability makes the lens more versatile than a conventional telephoto zoom designed only for distant subjects.
Two 2024 TIPA Award Winners for Different Shooting Styles
The 2024 TIPA Awards TAMRON lenses demonstrate two different approaches to versatile zoom lens design.
The 17-50mm F/4 Di III VXD is designed for photographers who prioritize wide-angle coverage, portability, and flexibility. Its 17mm starting focal length makes it particularly useful for landscapes, architecture, interiors, travel, and street photography.
The 70-180mm F/2.8 Di III VC VXD G2 is designed for photographers who need telephoto reach and a fast aperture. Its focal range is well suited to portraits, events, sports, and everyday telephoto photography.
The two lenses can also complement one another. A photographer can use the 17-50mm for wide and standard perspectives, then switch to the 70-180mm when additional reach is required.
Why the TIPA Awards 2024 Matter
The TIPA Awards 2024 recognize products that stand out in the photography and imaging industry.
TIPA brings together photography and imaging publications from different countries and regions. Its members evaluate products across multiple categories and recognize equipment that demonstrates strong performance, innovation, and practical value.
For photographers, these awards provide an additional reference when researching camera equipment and lenses.
For TAMRON, the 2024 recognition adds two more lenses to its growing history of TIPA Award-winning products.
TAMRON 2024 TIPA Awards Continue a Long History of Recognition
The TAMRON 2024 TIPA Awards represent another milestone for the company.
With the two awards received in 2024, TAMRON reached 11 consecutive years of TIPA Award recognition. TAMRON lenses have previously been recognized in categories covering telephoto zooms, wide-angle lenses, travel lenses, and other areas of photographic equipment.
This continued recognition reflects TAMRON’s focus on developing lenses that combine optical performance with practical designs.
The 17-50mm F/4 and 70-180mm F/2.8 G2 represent two different focal ranges, but both follow this approach by combining useful features with relatively compact designs.
Two Lenses Designed for Modern Mirrorless Photography
The 17-50mm F/4 Di III VXD and 70-180mm F/2.8 Di III VC VXD G2 provide photographers with two complementary options.
The 17-50mm focuses on wide-angle versatility and portability. Its 17mm starting focal length, 460g weight, constant F4 aperture, and fast VXD autofocus make it a practical option for travel, landscape, architecture, street photography, and video.
The 70-180mm focuses on telephoto performance. Its constant F2.8 aperture, VXD autofocus, VC image stabilization, and close-focusing capability make it suitable for portraits, events, sports, and other subjects requiring additional reach.
The recognition of both lenses at the TIPA Awards 2024 demonstrates TAMRON’s continued commitment to developing versatile and innovative lenses for modern mirrorless photographers.
TAMRON products mentioned in this article
