- TAMRON lenses awarded with two prestigious 2024-2025 EISA Awards
TAMRON lenses awarded with two prestigious 2024-2025 EISA Awards
August 15, 2024 – Tamron Co., Ltd. (President & CEO: Shogo Sakuraba; Headquarters: Saitama City, Japan; “TAMRON”), a leading manufacturer of optics for diverse applications, announces the presentation by the Expert Imaging and Sound Association (EISA) of its EISA Awards to two TAMRON lenses: 70-180mm F/2.8 Di III VC VXD G2 (Model A065) for “EISA BEST-BUY TELEPHOTO ZOOM LENS 2024-2025”, 17-50mm F/4 Di III VXD (Model A068) for “EISA BEST-BUY WIDEANGLE ZOOM LENS 2024-2025”. TAMRON has been honored with EISA Awards for 19 consecutive years. Plus, this year TAMRON wins two prestigious awards.
「EISA BEST-BUY TELEPHOTO ZOOM LENS 2024-2025」
70-180mm F/2.8 Di III VC VXD G2 (Model A065)
「EISA BEST-BUY WIDEANGLE ZOOM LENS 2024-2025」
17-50mm F/4 Di III VXD (Model A068)
Excerpt from the Award Citation of the EISA Jury
70-180mm F/2.8 Di III VC VXD G2 (Model A065)「EISA BEST-BUY TELEPHOTO ZOOM LENS 2024-2025」
With the 70-180mm F/2.8 Di III VC VXD G2, TAMRON offers a fast yet affordable telephoto zoom. The new optical construction, including XLD and LD glass lens elements, optimises the imaging performance over the entire focal length range. The close-up limit has been improved to 30cm at the shortest focal length. Unlike the previous model, this second-generation optic is now equipped with an optical image stabiliser, yet it remains compact and lightweight. The fast VXD linear motor ensures slick, precise autofocus, which also supports the Fast Hybrid AF and Eye AF of Sony cameras. Thanks to a built-in USB-C port, users can customise various functions using a computer or Android smartphone via the Tamron Lens Utility app.
17-50mm F/4 Di III VXD (Model A068)「EISA BEST-BUY WIDEANGLE ZOOM LENS 2024-2025」
The TAMRON 17-50mm F/4 Di III VXD, for full-frame mirrorless cameras with the Sony E-mount, is a practical lens that covers an ultra-wideangle to standard zoom range. This means that, together with a telephoto zoom, it can cover most subjects. On its own, this lens will often be all that is needed for those engaging in travel, architecture, landscape or street photography. With a fixed f/4 maximum aperture, the weight is low at just 460g, despite the large zoom range and weatherproof construction. Photographers will appreciate the lightning-fast focusing, while videographers can be pleased that the focus and zoom rings move very smoothly. The Tamron 17-50mm F/4 Di III VXD is also modestly priced, making it a particularly good buy.
About the EISA Award
The Expert Imaging and Sound Association is the community of 58 technology magazines, websites and social media commentators from 29 countries, specializing in hi-fi, home theatre, photo and video, in-car and mobile electronics. Every year the EISA jury of experts rewards the best products in each class with a coveted EISA Award.
EISA Award Winning TAMRON Lenses
The receipt of this prestigious award marks the 26th year TAMRON has won an EISA Award, and the 19th consecutive year since 2006. Plus, this year TAMRON wins two prestigious awards.
| Year Awarded | Product Name |
| 1992-1993 | SP AF35-105mm F/2.8 Aspherical (Model 65D) |
| 1993-1994 | AF28-200mm F/3.8-5.6 Aspherical (Model 71D) |
| 1997-1998 | SP AF90mm F/2.8 MACRO [1:1] (Model 72E) |
| 1999-2000 | AF28-300mm F/3.5-6.3 Aspherical [IF] MACRO (Model 185D) |
| 2000-2001 | AF28-200mm F/3.8-5.6 LD Aspherical [IF] Super II MACRO (Model 371D) |
| 2002-2003 | AF28-300mm Ultra Zoom XR F/3.5-6.3 LD Aspherical [IF] MACRO (Model A06) |
| 2003-2004 | SP AF28-75mm F/2.8 XR Di LD Aspherical [IF] MACRO (Model A09) |
| 2006-2007 | SP AF17-50mm F/2.8 XR Di II LD Aspherical [IF] (Model A16) |
| 2007-2008 | AF18-250mm F/3.5-6.3 Di II LD Aspherical [IF] MACRO (Model A18) |
| 2008-2009 | AF28-300mm F/3.5-6.3 XR Di VC LD Aspherical [IF] MACRO (Model A20) |
| 2009-2010 | AF18-270mm F/3.5-6.3 Di II VC LD Aspherical [IF] MACRO (Model B003) |
| 2010-2011 | SP 70-300mm F/4-5.6 Di VC USD (Model A005) |
| 2011-2012 | 18-270mm F/3.5-6.3 Di II VC PZD (Model B008) |
| 2012-2013 | SP 24-70mm F/2.8 Di VC USD (Model A007) |
| 2013-2014 | SP 90mm F/2.8 Di MACRO 1:1 VC USD (Model F004) SP 70-200mm F/2.8 Di VC USD (Model A009) |
| 2014-2015 | 16-300mm F/3.5-6.3 Di II VC PZD MACRO (Model B016) SP 150-600mm F/5-6.3 Di VC USD (Model A011) |
| 2015-2016 | SP 15-30mm F/2.8 Di VC USD (Model A012) |
| 2016-2017 | SP 85mm F/1.8 Di VC USD (Model F016) |
| 2017-2018 | SP 150-600mm F/5-6.3 Di VC USD G2 (Model A022) 18-400mm F/3.5-6.3 Di II VC HLD (Model B028) |
| 2018-2019 | 28-75mm F/2.8 Di III RXD (Model A036) 70-210mm F/4 Di VC USD (Model A034) |
| 2019-2020 | 17-28mm F/2.8 Di III RXD (Model A046) 35-150mm F/2.8-4 Di VC OSD (Model A043) |
| 2020-2021 | 70-180mm F/2.8 Di III VXD (Model A056) 28-200mm F/2.8-5.6 Di III RXD (Model A071) |
| 2021-2022 | 17-70mm F/2.8 Di III-A VC RXD (Model B070) 11-20mm F/2.8 Di III-A RXD (Model B060) 150-500mm F/5-6.7 Di III VC VXD (Model A057) |
| 2022-2023 | 18-300mm F/3.5-6.3 Di III-A VC VXD (Model B061) 28-75mm F/2.8 Di III VXD G2 (Model A063) 35-150mm F/2-2.8 Di III VXD (Model A058) |
| 2023-2024 | 20-40mm F/2.8 Di III VXD (Model A062) 50-400mm F/4.5-6.3 Di III VC VXD (Model A067) |
| 2024-2025 | 70-180mm F/2.8 Di III VC VXD G2 (Model A065) 17-50mm F/4 Di III VXD (Model A068) |